We all know that first impressions count. Did you know that we
only have a few seconds to make a lasting impression? That's
true of us, and it's true of Juice Plus+ ... so what we say
first to someone about Juice Plus+ really matters.
is your best walking/talking Juice Plus+ brochure; it's your
commercial. So, it's important to be prepared when a conversation opens the door to introduce Juice Plus+
Our primary goal in our Virtual Franchise, every day, is to share our story as often as possible (at
least twice a day if we are part-time, at least 5 times a day if we are full-time), as we
share Juice Plus+.
Your story needs to
be compelling. And it will be great if you've taken the trouble to write
it down, refine it, shorten it and make sure it covers the head
and the heart reasons why we love Juice Plus+ and what we do.
If in a conversation it’s clear that the person has major financial
concerns, it would be inappropriate to show them how to spend more money (on Juice Plus+). Rather, follow your heart and share
your Business Story. "Can I share with you what I am doing to bring more money into my family?" As they listen,
they will hear how great Juice Plus+ is, and if decide to join your team, they and their family will benefit
physically as they start to benefit financially.
Your Business Story communicates your Why. Why you decided to do Juice Plus+ as a
business. You see, "People will want to be part of what you do, when they understand and are inspired
by WHY you do what you do". Your team and your business will grow fast if you are able to
communicate your Why as you share your Business Story - for two reasons:
More of your friends and families will be inspired, and more of them will want to join you.
Those who join your team will have already started Dreaming for themselves and will be better
prepared to share their Why, as they start their Juice Plus+ Virtual Franchise.
Here's a four-step exercise that will help. Simply answer each of the following four questions
in no more than two sentences:
1. What do you do?
2. What problem does your business solve?
3. How is your business different?
4. What Dream(s) will this business make come true for you?
Make your Dream(s) the essential core of your story. Keep each answer brief, then you will develop a
succinct story that should take no more than 60 seconds and that should leave a lasting impression.
You can see our stories below. Your first sentence should be a “Twitter-friendly headline.” You
should be able to describe your business in 140 characters or less, short enough for a 'tweet'. For example, "I'm
proud to represent Juice Plus+: the most thoroughly researched nutritional product in history!"
Armed with a compelling Business Story, your
Memory Jogger of 50+ names (your 'invitation list') and your "Dream
Team", you will be off and running.
Your Product Story
They will remember your Story better than any facts about Juice Plus+. Follow your heart and express your
heart: it's not so much about choosing the right words, as choosing the right people; effective stories
communicate heart to heart, not head to head.
As we've been working with many of you to craft a powerful product story, we've often commented: "the story
is good, but it lacks passion - or heart".
Rachel Harries, NMD uses an acronym that really helps you get to the
HEART of your story.
The acronym H.E.A.R.T stands for: Heard; Everyone;
Always; Ready; Thankful.
It makes the opening of your story simple and easy to remember. For
"I first Heard about Juice Plus+ from ..... Everyone
needs more fruits and vegetables ..... I've Always tried to
eat well but ..... I decided I was Ready to get started on
Juice Plus+ ..... I'm so Thankful I did because .....
The T for Thankful is the bridge to your testimonial - what
you've seen since you (and/or your family) have been taking Juice
Plus+. If you've seen no results, you can be "Thankful that the
research promises that good things are happening even when we don't
You might want to add "Wow!"
or "Oh my gosh!" to the beginning to give it that feeling of
Then always finish with a question, eg "Would you be open for more
information?" or "Would you be interested in listening to a CD or
watching a video online?"
Crafting Your Story
You will find these
as you craft your story.
Next, sit down with someone (eg. your coach, your sponsor) - in person or over the phone - and tell
them the long version of your story; you can use the H.E.A.R.T.
approach above, if it helps. Your coach will take notes and then you both work on bringing out the most
important points in the right order, with the right emphasis ... all
in your own words, with tremendous enthusiasm.
Armed with your compelling stories (Product and Business), share them every day, at every
opportunity, with everyone you meet, and you will be
successful. Ask your friends and family if you can practice on them!
Continue to refine your story as you go. Remember - keep it short
and full of heart.
One last thought - it doesn't have to sound 'impressive'. We love
what Jane Dias's young son tells his friends and their parents about what
his Mom does:
"She helps people get healthy with fruits and
Our stories below will give you an idea of how HEART can really help
you craft and deliver a powerful story with the right kind of impact
on the listener.
Let "20 seconds of boldness" open the door, then you use H.E.A.R.T.
to start your story, the rest is easy.
Jenny's Business Story
"Oh my gosh, I LOVE what I do!
Working from home gives me the freedom to set my own hours and spend
lots of time with our 6 grandchildren
- my main purpose in this season of my life.
I help people get healthy with the best nutritional product on the
market today - Juice Plus+.
The company makes it so simple, shipping Juice Plus+ directly to our
customers. And they send us a very nice check every month. We get a great benefits package, including health
insurance, dental, tuition program, holiday bonus.
We also get to travel the world - another passion of mine! If you'd
like to take a peek at what I do, I'd love to get together sometime and tell you more about it."
Jenny's Product Story
"Juice Plus+? Oh my gosh!
When I first HEARD about Juice Plus+ 15 years ago, I
was so skeptical I refused to take it. I mean, how could they
possibly get 17 fruits and vegetables into those little gelcaps?
But a few months later I took a closer look at it and, when I
realized that it really was simply fruits and vegetables, I decided
that it did make sense and that EVERYONE needed it.
As a family, we had ALWAYS tried to eat well but it's
not easy. So I was READY to get started and I'm so
THANKFUL I did. I had a history of polyps
on my colon and was told I was a high risk for colon cancer.
Research suggests that a diet rich in raw fruits and vegetables, and
high in fiber, reduces that risk significantly.
I haven't missed a single day of taking Juice Plus+ in 15 years. At
60, I take no medications, I have loads of energy, and I feel great!
I have a fabulous CD here if you're interested in learning more.
Would you listen to it?"
Mick's Business Story
"I'm proud to represent Juice Plus+: the
most thoroughly researched nutritional product in history! After 23 years with IBM (mostly in technical
support), the Juice Plus+ business really appealed to me. Helping people with their health and wealth is a
lot more rewarding than dealing with computer problems all day long.
Juice Plus+ dramatically improved my own health and fitness, so I felt compelled to tell people about it,
and soon it became a serious business for me and my wife, allowing me to escape from the corporate world
forever. Juice Plus+ has provided our sole source of income for over 18 years - and a substantial income it
We've been full-time with this business, working from home, and over the years we've
built an international business that has given us the time to travel, and the money to enjoy our freedom.
We spent 4 years on the road as full-time RVers (at an age when most people are too young to
have that kind of freedom), a year building our dream log home with our two sons in the Colorado Rockies,
and also putting in volunteer time at our church. Now we live in a bigger second dream home very close to our
sons, their wives and our 6 grandchildren.
Our Dreams are bigger than ever, including
seeing family and friends join us on this road to financial freedom.
Would you be open for more information to see if this could be for you too?"
Mick's Product Story
"Juice Plus+?! Wow!
When I first HEARD about Juice Plus+ in 1993, I
thought "EVERYONE needs this!" I was a serious marathon runner and soccer
player, who hated to see anything
green on my plate ... eat spinach? You have to be kidding!
So I was READY to get started and I'm so THANKFUL
... after 3-4 months I noticed improved energy, stamina,
and recovery time. Then I had incredible results in 2 marathons that I ran 6 weeks apart, and my quick
recovery after them - I knew it was Juice Plus+!
Over the years my problems with allergies, colds, chest infections and asthma have improved dramatically.
Most of my life I was on antibiotics 3-4 times a year and I've needed them only 3-4 times in 18 years!
Juice Plus+ restored my immune system!
Even my taste buds have changed - now I love spinach and other greens, and I'm no longer addicted to
chocolate, ice cream and steaks!
My family and I will always take Juice Plus+, and now there's so much published research on Juice Plus+ we
have even more reason to take it, and to tell other people about it.
Would you be interested in more information?
I'd love you to try Juice Plus+ for 4 months to see what it could do for you."
5 Elements of Powerful Stories Virtual Franchise Owner's Manual Chapter 4