Sharing Your Story
Did you
realize that first impressions count? Did you know that we
only have a few seconds to make a lasting impression? That's
true of us, and it's true of Juice Plus+ ... so what we say
first to someone about Juice Plus+ really matters.
How often have you responded to the question: "What is Juice
Plus+?" with something like: "Well, it's 17 fruits and
vegetables in a capsule". Not very exciting, it'll hardly grab
their attention and make them want to know more!
How often have we been equally unconvincing when answering the other
common question: "What do you do?" We usually say something
like: "I represent a company that found a way to put 17 fruits
and vegetables into a capsule ... it's called Juice Plus+ have you
heard of it?"
For years we've done this. We've actually trained everyone to
be pretty boring: "Watch the person's face, you'll see one of 3
reactions - the blank look, the skeptical frown or wide-eyed
excitement."
While that is true about the reaction, we now realize (thanks to
Rachel Harries, NMD, in Dallas, TX) that our response is boring and
we're missing a great opportunity.
We should be responding by sharing our story!
Answering their question will be part of the story.
Our primary goal, every day, is to share our story as often
as possible.
But that's only true if we share our story in 30-45 seconds
... and then wait for the reaction (there are only 3 - see above).
We now realize that if we tell our story well, we'll have a lot more
of the 'wide-eyed excitement' or at least the 'skeptical
frown' reaction - both are equally good; just beware the 'blank
look' (they probably have zero interest!)
So your story is the best answer to both questions - but it needs to
be great. And it will be great if you've taken the trouble to write
it down, refine it, shorten it and make sure it covers the head
and the heart reasons why we love Juice Plus+. See 'Sharing
Your Story' in the Owner's Manual, 4.1; you will learn there
the importance of both your Product Story and your Business Story.
We suggest you sit down with someone (eg. your sponsor) and tell
them the long version of your story. They take notes and then you
both work on bringing out the most important points in the right
order, with the right emphasis ... all in your own words, with
tremendous enthusiasm.
Armed with your story(s), share them every day, at every
opportunity, with everyone you meet, and you will be
successful. Ask your friends and family if you can practice on them!
Continue to refine your story as you go. Remember - keep it short.
We'd love to see the results of your efforts, so email us your story
when it's finished. If you want our feedback, please ask!
One last thought - it doesn't have to sound 'impressive'. We love
what Jane Dias's young son tells his friends and their parents about what
his Mom does: "She helps people get healthy with fruits and
veggies!"
Mick's stories are below.
Good writing and good sharing!
Mick's Product Story
Short version: "Juice Plus+ changed my
life and I'm compelled to tell people how!" (...tell me more.)
Long version: "I started taking Juice Plus+ in 1993 hoping it
would help with my marathon running. It certainly did! It just made
sense: I needed more fruits and vegetables in my diet - especially
those greens (I hated spinach!)
After 3-4 months I noticed improved energy, stamina, and recovery
time. Then I had incredible results in 2 marathons that I ran 6
weeks apart - and I KNEW it was Juice Plus+!
Now I take the Juice Plus+ Vineyard
Blend daily as well, have one meal based on the Juice Plus+ Complete
almost every day, and use the Juice Plus+ Thins as a training and
race supplement.
Over the years my life-long problems with allergies, colds, chest
infections and asthma have improved a lot. Most of my life I was on
antibiotics 3-4 times a year and I've needed them only 3-4 times in
15 years! Juice Plus+ has given me a new immune system!
My taste buds have changed - now I love spinach and other greens,
and I'm no longer addicted to chocolate, ice cream and steaks! I
love the JP+ Gummies for an after dinner sweet snack.
My family and I will always take Juice Plus+, and now there's so
much published research on Juice Plus+ we have even more reason to
take it, and to tell other people about it."
Mick's Business Story
"After 23 years
with IBM, the Juice Plus+ business really appealed to me. Helping
people with their health is a lot more rewarding than dealing with
computer problems all day long.
As Juice Plus+ began to dramatically improve my own health and
fitness, I just had to tell people about it, and soon it became a
serious business for me and my wife, allowing me to escape from the
corporate world forever.
We've been full-time with this business for over 16 years, working
from home, and over the years we've built an international business
that has given us the time to travel, and the money to enjoy our
freedom. This includes spending a year building our dream log home
with our two sons in the Colorado Rockies, and also putting in a lot
of volunteer time at our church.
Over the years our Juice Plus+ business has grown beyond our wildest
dreams, and there's no stopping it now!"
Virtual Franchise Owner's Manual Chapter 4
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