Three December strategies to CRUSH IT in January

by Darren Hardy, publisher of Success Magazine

ONE. In real estate, the market dies in December. It’s the holidays, no one wants to have their house on the market, with people tromping through it and they are too busy buying Christmas gifts to think about buying a house.

They don’t even have the time or interest to even meet with a Realtor in December. This kind of scenario might be true for you in your business too. So what do you do?

Here’’s the secret…

Spend the entire month booking your appointment calendar for January. They don’’t want to meet with you now, but they are even more apt to book an appointment with you for January, which is ALL-THE-WAY in next year—appointment-booking resistance is low.

By the time 8 a.m. Jan. 2 would come around I was booked solid, wall-to-wall, flat out, the entire month. Those who just started to rub the sleep out of their eyes and just began to make appointments the first week in January were so far behind they didn’t know what had hit them by January 15.

No one could ever figure out how I did so much business in January of each year. It had nothing to do with what I did that January; the game had been decided by what I did in December of the previous year.

For you –that’s RIGHT NOW.

So, strategy one is while maybe no one wants what you are selling during the holiday lag time, use this month to book yourself silly in January.

TWO. The year is ending. There are lots of businesses that run their fiscal year on the annual calendar and even lots of individuals who for tax reasons need to make some speedy decisions and spend some money quickly.

Completely reprioritize your prospecting list to those types of clients that have these year-end closing challenges and opportunities.

If you are a generalized business, focus your product or service offerings to meet those needs. Adjust your marketing messaging to communicate to those needs.

Strategy two is reprioritize WHO you focus on, WHAT you focus on marketing to them and connect a timely and purposeful MESSAGE to those needs.

You could significantly jump your revenue in the final two-minute drill of the year.

THREE. Stack your cash. I think it was Stephen Covey who defined relationships as emotional bank accounts. During any exchange, or transaction, you are either depositing money or you are withdrawing it. What we know for sure is, just like a real bank account, you cannot withdraw any money if there is NO money in the account.

The month of December is a great time to make large deposits into lots of relationship accounts. The goal is to walk into the new year flush with cash.

The way to do this is to give, give, give in December.

Strategy number three is to spend the month of December building your important relationships and making lots of emotional deposits.

OK, I hope one of these ideas lit a spark in you and that I have made a sizable deposit into our relationship account.

Now go out and get your big jump on the competition… they will be dumbfounded by your success and momentum by January 31, 2013.


As we said the other day, taking off the month of December is the equivalent of dropping the baton in a relay race. By the time you pick it up again you and your team are out of the race! January is traditionally the best month for our business (and February and March come a close 2nd and 3rd). Most people make New Year Resolutions to lose weight, get healthier and take control of their finances.

So, how do Darren’s strategies work in our Juice Plus+ business?

ONE – sow lots of seeds during December; let everyone you meet know what you do and why you do it – share your stories!

TWO – his scenario may not work for us, but … people you know might LOVE to give Juice Plus+ as a gift to a loved one.

THREE – as Darren said, make huge deposits into your relationship accounts. Pay it Forward every day in December.

Use our 20-10-5-1 Success Formula to be intentional about each of those three strategies in December and your January will provide an abundant harvest!

One final thought: “do the right thing, in the right way, for the right reason” and you will find the world a much better place.