20-10-5-1 Success Formula

“If you don’t know where you’re going, any road will get you there.”

Like competitive athletes, we set one or more monthly goals (to take us one step towards our big goal), we use one primary skill, and we develop one set of ‘muscles’ in our business.

That skill and those muscles are collectively called Invitation.

When we add to Invitation the athlete’s discipline of Intention (setting goals, planning and taking action) everything falls into place.

Planning Your Month

For the serious business builder, those goals include success in building our customer base (with 5 new customers enrolled each month, at least), growing our team (with 1 new team member sponsored each month, at least), and promoting one HLP’er and one 2000+’er each month. That’s what we call the Royal Crown!

So, with Intention, on the first day of each month, we make a list of all the people we plan to invite that month … to a conversation, to look at Juice Plus+ and (some of them) to look at what you do (and why).

This Invitation list is the 20 in our 20-10-5-1 formula for success: we start the month with a list of 20 planned Invitations.

What do we Invite them to do?

Any one or more of the following:

– join you for lunch, coffee, etc.

– listen to a CD

– watch a DVD or online video

– watch an online webinar

– watch your iPad App presentation

– watch an online video (such as www.JPVideos.tv)

– join a live Call

– attend a Wellness Presentation

– attend a Prevention Plus+ seminar

– attend a Virtual Franchise event

– watch your iPad App presentation)

– have a ‘Connection Call’ with your sponsor, coach, or ‘more experienced friend’ in Juice Plus+

– join your Team

Each month you invite 20. At least 10 of them should respond ‘yes’. 5 should become customers and 1 should join your team – at least! That’s 20-10-5-1. The more you invite, the stronger your Invitation ‘muscles’ get, and the more success you will see.

Here’s the best part: at the start of your second (and every subsequent) month using the 20-10-5-1 formula, your list begins with some of the 20 from last month: the 10 who did not accept your invitation last month and the 5 who rsvp’d but did not say ‘yes’, minus any who actually said ‘no’ (having looked at your information about Juice Plus+).

But remember that ‘no’ means ‘not yet’, so keep them on your “later list”.

You can use this Monthly Event Planner: plan, keep track, keep adding, keep inviting, keep succeeding. Use the 2x2x2x2 Call Planner to commit to calling your invitees (and others.)

That’s our “20-10-5-1” formula for success. Issue your invitations during the first half of the month, follow up and see your business grow, as you develop those ‘muscles’: Intention and Invitation.

The “20-10-5-1” formula ‘feeds’ your Funnel with customer and business prospects.

Once into the Funnel, following this simple, proven process with each of your customers will help to create long-term customers and team members, and help you achieve your goals.

High Payoff Activities (your Road-map to success)

Use and build your ‘muscles’ as you invest in the high payoff activities below – activities that result in a high return on your investment of time
and effort.

  • Conversations about Juice Plus+ or the Virtual Franchise

  • Sharing your passion on Social Media (Facebook, Twitter, etc.)

  • Sharing a CD, DVD or online video

  • Having guests at a Wellness Presentation

  • Having a guest on product or business Zoom

  • Guest at a Virtual Franchise event or call

  • Follow-up on all the above activities (that’s where the Fortune is!)

  • Having a business prospect on a Connection Call with an upline National Marketing Director

  • Having your personally sponsored new JP+ Rep on a Welcome Call with an upline National Marketing Director