This advice is from Juice Plus+ Connections (at your Virtual Office); Hashtags and how to use them:
What is a hashtag? Twitter defines a hashtag as the # symbol, called a hashtag, is used to mark keywords or topics in a social media post. It was created organically by Twitter users as a way to categorize messages.
Best practices suggest you only use one or two hashtags in your social media posts. This is because research shows that posts with one or two hashtags had more engagements (likes, comments, shares, etc.) on average than those with 3 or 4 hashtags. Of course, you don’t have to use hashtags but posts that included at least one hashtag had more interactions on average than those that did not include any.
So, overall, hashtags are a good thing! They create more engagement and are just fun. But what hashtags should you use for your business?
Here are a few things to keep in mind when hashtagging:
Branding is #1!
Always include ‘JuicePlus’ or ‘TowerGarden’ in one of your hashtags. You don’t need to mention the brand name in your actual post, just use a hashtag with the brand name in it, such as #juiceplus, #juicepluscomplete, or #towergardenrules at the end of your post.Post Example: “Had my delicious, healthy shake for breakfast this morning and I’m feeling great! #JuicePlusComplete”
Make your 2nd hashtag interesting, relevant, and fun.If you’re post is about your Juice Plus+ experience, use something like #HealthyLiving or #OwnYourHealth. If you’re post is about growing on your Tower Garden, you could use #GrowYourOwn. Or maybe there’s another phrase that works better for your post. Be creative and have fun with it!
When your post is a bit more business oriented, use a hashtag that speaks to that. I’ve seen reps use #LivingTheDream, #OwnYourLife, and #BeIndependent.
Post Example: “My cucumbers are growing like crazy this year! May attempt making my own pickles since I have so many. 🙂 #TowerGarden #GrowYourOwn”.
Hashtags should be fun and should create interest but don’t forget that branding is still important for trending and search purposes.
Click on some of those hashtags above and see what you find!