Your WHY verbalizes the driving force that moves you to success as you work your Virtual Franchise. It explains WHY you do WHAT you do. It inspires your Vision, what you and your life will look like as a direct result of living the life that was designed for you, and achieving your Goals. These two training calls teach the importance of :
Use this worksheet (with your new team member) to help them discover their WHY.
Every WHY leads to a HOW and a WHAT (watch Simon Sinek’s video below).
Everyone knows WHAT they do (share Juice Plus+). Some know HOW they do it (sharing my story and using CDs, DVDs, on-line videos and events – key components of our business model, the Virtual Franchise). But very few truly know WHY they do what they do.
Only those who know their WHY, and can communicate it, are able to lead and inspire others. Your WHY comes from the past. It begins as the sum total of your upbringing and experiences, which give birth to your core values and beliefs; it is WHO you are, and it is what INSPIRES you. Hence it is the reason you do WHAT you do, and it is the core of living an authentic life, where your WHY, your HOW and your WHAT are all in balance and perfectly aligned.
The WHY is also the core of every successful company and leader in history.
The Juice Plus+ Company‘s WHY, (their mission statement) unchanged for over 40 years, is “To build a stable and lasting company that will help as many people as possible to realize their dreams.“ They’ve done that very successfully and are a great example of being true to your WHY.
Before we reached the coveted National Marketing Director position in our business, we adopted the second part of The Juice Plus+ Company‘s mission statement as our WHY:
“To help as many people as possible to realize their dreams.“ This applies to our customers, our team members and others in the greater Juice Plus+ family. It is why we do what we do. Serendipitously, as Zig Ziglar says, “You can have everything in life you want, if you will just help enough other people get what they want.”
The Juice Plus+ Company‘s (and our) HOW is “Inspiring Healthy Living Around the World”; this is the way we market Juice Plus+. This is also a perfect ‘starter’ WHY for many people joining our business, until their own personal, more powerful WHY becomes clear. When their true WHY is clear, this then becomes their HOW.
The Juice Plus+ Company‘s (and our) WHAT is “Embrace; Share; Inspire; using Juice Plus+ through the Virtual Franchise”. It’s WHAT we do.
It’s vital that our WHY, HOW and the WHAT all lead and connect to our customers’ WHY: “To take control of my family’s health”; to their HOW: “By using the tools and truth I can gather”; and to their WHAT: “My family and I taking Juice Plus+ every day, and making other healthy choices”. Juice Plus+ is the catalyst and primary tool in our customers’ hands, enabling them to take control of their health.
So, our WHY, HOW and WHAT combine into “We help as many people as possible to realize their dreams by inspiring healthy living around our world, and by helping others to make Juice Plus+ the core catalyst for taking control of their health.” Do you think other people can understand, identify with and be inspired by that?!
Now, read Jeff Roberti (“the $70 million man”) on The Power of Why.
Discovering Your Why
Next, watch this video – it explains everything – then read the book. Seriously!
“People don’t buy what you do, they buy why you do it.”
Simon Sinek’s WHY is “To inspire others to do what inspires them”.
Answering these questions will help you discover and develop your understanding of your WHY.
1. What does complete fulfillment look like; the passionate you?
2. How would more time to do what you love/do well, change your life?
3. What personal strengths and abilities will you use in this business?
4. In what areas would you like more personal growth?
5. How would more money change your life?
6. What income, what WHY would justify your investment of time to build a successful business over the next 3 to 5 years?
7. What significant Dream of yours could be achieved with the kind of income and freedom this business affords?
8. How much time can you invest each week to begin to achieve financial freedom? Break this down into daily and weekly amounts of time you can commit to?
Go ahead, dream, assess, design … discover your WHY.
“Keep your Eyes on the Prize”
Once your WHY is clear, you are able to communicate it, and you have Goals to support it, what now? How do you stay motivated and authentic?
“I press on toward the goal for the prize of the upward call of God in Christ Jesus.” Philippians 3:14 (ESV)
Knowing Dave Ramsey I have no doubt that the words of Paul above, from the New Testament, were somewhere in his mind when he said “To stay motivated to do anything that involves changing a behavior, I have to keep my eyes on the prize”. Dave said this on his TV show recently, when a caller (a young Englishman, interestingly) asked: “How do you stay motivated…?”
Dave went on to explain that any goal worth achieving, worth stretching yourself to reach, worth sacrificing for, will require significant change. Change in your behavior, in your attitude, even in your character. To have what you have never had, you have to be willing to do what you have never done. This is true of success in business, and it’s no less true in our JP+ Virtual Franchise. “For things to change, we have to change”, said the late Jim Rohn, says Jeff Roberti (The Juice Plus+ Company‘s ‘$70 million man’).
Whether your why is to lose weight, get fit (Dave runs every day), get out of debt (Dave’s specialty), or build wealth for any reason but especially so you can give more generously (Dave’s ‘Baby Step 7’), change is mandatory, motivation is the key, and the only way to stay motivated and to make the
change permanent, is to “keep your eyes on the Prize”, and to stay true to your WHY and to who you are.
When we started our The Juice Plus+ Company business in 1990, my Prize from day 1 was National Marketing Director, because it represented freedom from the corporate world, a new life in America, and ‘status’ (much of my sense of significance had been tied to my job as an IBM Manager). I did keep my eyes on the Prize and I “won” … so what have I learned about this that might help you? More…